To hype the release of the new Fallout 76 game, Bethesda Games did a fun cross-promotion with the Philadelphia 76ers. Needing some creative help, they asked us to create a basketball uniform based on the game. Because this was just too fun to stop at one, we created two uniforms: A home “Radioactive” version and an away “Tricentennial” edition.

Sixers player Markelle Fultz wore the uniform in a series of promo videos with the game’s Vault Boy character, who also appeared live at pre-game warmups. In addition, a special co-branded X-Box was made available for sale.

Role: Creative and art direction, design of black and green “Radioactive” uniform.

Bryden Motors is an auto dealership in Beloit, Wisconsin with deep roots in the community. As a family owned business, they’ve cultivated their reputation over 70 years in the industry.

When it came time for a fresh visual identity, Bryden wanted something worthy of their history and standing in the community. This resulting logo system references the large American flag that flies over the dealership and is a beacon in the town. The block letters represent the longevity and strength of the business. The Dodge red and Mopar blue reference the Dodge brand Bryden deals in.

Crown Royal wanted designs based on their "Rougher the Journey, Smoother the Whisky" concept. The idea was to make an image that spoke to the the journey of the whisky from the distillery way up in Manitoba on the shores of Lake Winnepeg to market.

Crockett Real Estate is a residential and commercial real estate company in Fort Lauderdale, FL. Wanting a logo that was clean and modern, we created the stylized C to suggest lock key hole, a subtle play on unlocking a door and entering a space. To play on the south Florida vibes, we chose a color palette suggestive of the turquoise waters of pools and the ocean. The charcoal gray is a neutral tone that ties it all together.

Photos from Don Julio website

Color pencil on black paper illustration and engraved tap handle.